Let’s Start With The Website URL
The first important motive for a web page’s ranking is the web page URL. It’s the address that appears in the browser bar. Also it’s appears under the page title within search engines.
Mention your keyword in the URL.
Targeted keywords definitely appear in the URL. You might have noticed that when you search anything over the Google and one of the results has your exact keyword in the url. it’s shown in bold.
In WordPress there is a option to edit the URLs of any page, just click ‘edit’ below the page or post. Save the page after you do. If you change the url of an existing page or post, put redirects in place.
As per the Matt Cutts keyword appears in the first 3-5 words. If there are more than five words in the URL Google algorithms not give you as much credit.
Optimize Your Page Title
You should definitely optimize your title, All web pages title on your website are unique, The title of your pages and posts are not only important to entice readers to click on our links, but they also help Google identify what a particular page is about. Generally, the search engines display only 50-60 characters of a page’s title in their search results.
Use your target keyword in the title.
According to Moz.com data, title tags that start with a keyword tend to perform better than those where the keyword placed towards the end. The title tag is more weight in ranking, make sure the keyword you want to rank for is mentioned. Place the keyword at the beginning of title tag.
Keep the title tag under 55-60 characters as Google’s search results show about the first 50-60 characters of a title tag, as fit into 512 pixels. So it will be better to keep the title tag under the 55 characters, then you can expect 95% of your titles to display properly over Google Search.
H1 header tag is the most important SEO elements for all the individual page of the website, it should be SEO friendly as well as it should be user friendly as it’s give an outline of the content of your page.
Use Visual Media
A picture’s says more than a thousand words? Well, using visual media also speaks loudly to search engines about the quality of your content.
Increase time on site and reduce bounce rate. Using pictures over web page makes the content more attractive and will keep visitors divert. Using multimedia elements like videos and pictures may act as a signal for your content’s quality.
Use ALT tag – Images must be SEO-optimized, including relevant keywords in the file name, ALT tag, description, and caption.
Link Generously – Links are the currency of the internet. Of course, ideally you would want links toward you page. However, to make it more probable that this will happen, you should start off by linking yourself.
Outbound links – Outbound links to relevant web pages help Google determine the topic of yours. If additionally your links go out to to sites with high authority,
Internal Linking – If you have relevant content on others pages of your website, link to it and vice versa. A great number of internal links to a page shows its relative importance on your site. Additionally, links from pages with higher rank carry more weight than from those with lower or no rank. don’t do overlink.
Use the proper Keywords in Content– Keywords are what most people think off when they hear SEO. However, as you have hopefully already seen there is more to optimizing a page than merely stuffing keywords in there. In fact, the latter should hurt you more than help. Yet strategically placing keywords within your content is still paramount to your SEO efforts.